Online Buying Behavior and Perceived Trustworthiness
Mahmud A. Shareef, Norm Archer, Wilfred Fong, Mir Obaidur Rahman, Inder Jit Mann
Current Journal of Applied Science and Technology · pp. 662–683 · Published 2 May 2013
10.9734/BJAST/2013/2394Abstract
Trustworthiness perceived by customers plays a very important role in pursuing online buying, particularly in the business-to-consumer (B2C) E-commerce (EC) purchase process. After a thorough investigation of the literature, this study reveals that privacy, security, behavioral attitudes, cognitive perception, and fulfillment/reliability are significant antecedents of perceived trustworthiness that affect the purchasing behavior of customers in B2C EC. This study reviews the literature dealing with trust in EC and develops a conceptual framework for formation of perceived trustworthiness by customers in B2C EC.
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Qing Xie, Anuar Shah Bali Mahomed, Rosmah Mohamed · International Journal of Academic Research in Economics and Management Sciences · 2024
Mahmud Akhter Shareef, Vinod Kumar, Yogesh K. Dwivedi · Technological Forecasting and Social Change · 2021
Jin Li, Wei Xiao, Yulan Zhang · Industrial Management & Data Systems · 2026
Tichaona B. Musikavanhu, Rhodrick N. Musakuro · SA Journal of Information Management · 2023
Edward Shih-Tse Wang · International Journal of Electronic Commerce · 2019
Ni Luh Putu Indiani, I Made Suniastha Amerta, Ilham Sentosa · Cogent Business & Management · 2024
Mahmud Akhter Shareef, Bhasker Mukerji, Yogesh K. Dwivedi · Journal of Retailing and Consumer Services · 2019
Mahmud A. Shareef, Kawaljeet K. Kapoor, Bhasker Mukerji · Computers in Human Behavior · 2020
Shafiqul Islam, Shakila Aziz, Tanseer Ahamed · Sage Open · 2026
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