Awareness and Perception of Bank Customers towards Green Banking in Sylhet District of Bangladesh

Abstract

This paper explores the awareness and perception of bank customers about the green banking practices of commercial banks of Sylhet district. Primary data was collected from the customers in the month of January and February of the year 2017. To examine the awareness and perception about green banking practices ‘Garrett ranking technique’ was used to examine the awareness and perception about the green banking practices, while Tukey’s test as a means of Post-hoc test was used to judge the differences in the awareness level of customers of different categories bank. The result of the study indicated that the customers were more aware about the facility of SMS banking as a part of green banking (ranked 1st with score 80.31) and were holding good perception about environment friendlier feature of green banking (ranked 1st with score 78.38). However, the result of Post-hoc test revealed that customer of different categories of bank significantly differed on their awareness level for green banking practices. So, higher level of awareness and good perception about green banking practices is necessary to save the environment. Therefore, organizing workshop and conference, distribution of leaflets, advertisement about green banking in both print and electronic media can help to raise awareness and building good perception among customers by bank branches or Bangladesh Bank in the study area which in turn make the green banking fruitful.