Awareness Level of Geographical Indication (GI) on Madurai Malli
M. Rajeshwaran, A. Janaki Rani, C. Sabarinathan
Asian Journal of Agricultural Extension, Economics & Sociology · pp. 383–387 · Published 26 Jul 2022
10.9734/ajaees/2022/v40i1031086Abstract
The study aims to assess the awareness level of Geographical indication on Madurai Malli in Madurai district. It was found that Majority of the respondents were having low level of awareness on GI Madurai malli. It was inferred from farmers in the study area doesn’t know the real benefits of GI and its importance in the socio-economic development of the community. In the domestic market the farmers really find any changes in the price hike due to GI tag might be the reason for low level of awareness on Geographical indication on Madurai Malli among the beneficiary respondents.
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