Construction of AGRISERV Scale to Assess the Service Quality of Agricultural Service Providers in Karnataka, India

Abstract

The research being conducted in 2022–2023, describes how the AGRISERV scale was developed to assess the quality of service rendered by Karnataka's agricultural service providers from the perspective of the farmers. The construction of the scale followed the guidelines provided by Parasuraman et al. 1998. An informational questionnaire that was self-administered was completed by fifty farmers. The multi-item scale consists of 22 items total from five dimensions: Assurance, Responsiveness, Empathy, Tangibility, and Dependability. The scale was standardized using the item whose Cronbach's alpha value fell between 0.73 and 0.83 for each of the five dimensions. Utilizing the validity, factor structure, and a1n6d reliability, the scale was standardized. The combined reliability of the 22 items was 0.92, indicating that the scale was internally consistent. The analysis indicated that the scale had construct, content, and face validity. The final scale on a five-point continuum was presented to the farmers.