Factors Affecting Marketing Behavior of Pea Farmers in Jabalpur District of Madhya Pradesh
Ashish Kumar Nagar, Siddharth Namdeo, M. K. Dubey, Seema Naberia
Asian Journal of Agricultural Extension, Economics & Sociology · pp. 196–201 · Published 15 Jun 2022
10.9734/ajaees/2022/v40i930993Abstract
Pea is a rich source of protein as well as income and employment in Jabalpur. Pea production is a highly good source of economic importance in Jabalpur. The study was conducted purposively from 2019 to 2020 in Shapura block of Jabalpur district, Madhya Pradesh (India) to find out the marketing behavior of pea farmers. A number of 120 pea farmers were selected in the Jabalpur district to bring to the fore the marketing behavior of pea farmers. The primary data were collected through a personal interview method with the help of a pre-tested interview schedule which was prepared based on the objectives of the investigation and variables. The statistical tests and procedures were used for analyzing the data with the help of statistical tools like mean, standard deviation, percentage, and Karl Pearson's coefficient of correlation. The result of the current study revealed that the majority of the respondents had a medium (53.33%) to a high level of marketing behavior.
Cited by 1
Varsha More, M. Dubey, Ashish Kumar Nagar · The Pharma Innovation · 2023
Related research
- Evaluation of Loss Rate and Organoleptic Characterisation of Kola Nuts (Cola nitida) during Conservation — shares topic coverage
- Assessment of Effect of Different Packaging Materials on Microbial Quality of Locust Beans during Storage — shares topic coverage
- A Review on Biodegradable Films from Banana Peel — shares topic coverage
- Study on The Effect of Pretreatments on Quality of Banana (Musa paradisiaca L.) Chips and Its Storage Stability — shares topic coverage
- Effect of the Different Surface Coatings and Packaging Materials for Shelf Life and Quality of Guava (Psidium guajava L.) CV. Allahabad Safeda — shares topic coverage
Article metrics
Real usage data collected on this platform.
0
Page views
0
PDF downloads
0
Outbound clicks
1
Citations
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
No views recorded yet.
Traffic sources
Referring site, by host.
No traffic recorded yet.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.