Impact of Retail Formats on Consumer Buyer Behavior- A Study of Fast Moving Consumer Goods Market in South Africa
Rajesh Sharma, Abhinanda Gautam
Journal of Economics, Management and Trade · pp. 1–8 · Published 19 Nov 2015
10.9734/BJEMT/2016/21388Abstract
Inspite of the fact that retailers around the globe are embracing different retail formats to invoke positive consumer responses, little evidence exists of empirical research, that explores the success of a particular retail format in the South African Fast Moving Consumer Goods market. Retail formats are required to be aligned with the changing customer taste and preferences, and the trends in the industry in order to be effective. This research paper explores the impact of retail formats in the Fast Moving Consumer Goods market by surveying a randomly selected sample of 96 respondents of consumers in the Sandton area of Johannesburg, South Africa. It became evident through the survey that the respondents are aware of the different retail formats, which increase their potential as customers of Fast Moving Consumer Goods (FMCGs). It is found through empirical research that Hypermarkets followed by Convenience Stores and Super Markets are the most preferred retail stores by the customers for the purchase of FMCGs whereas Independent Retail Stores have an insignificant impact on the customers.
Cited by 10
Eda Yalçın Kayacan, Tuncay Moralı, Serkan Akoğul · Güncel Ekonometrik ve İstatistiksel Uygulamalar ile Akademik Çalışmalar · 2024
Md. Muzahidul Islam · SSRN Electronic Journal · 2018
Mert Veznikli · Güncel Ekonometrik ve İstatistiksel Uygulamalar ile Akademik Çalışmalar · 2024
Ümmü Şahin Şener, Ersin Şener · Güncel Ekonometrik ve İstatistiksel Uygulamalar ile Akademik Çalışmalar · 2024
Muzaffer Göztaş, Doğan Yıldız · Güncel Ekonometrik ve İstatistiksel Uygulamalar ile Akademik Çalışmalar · 2024
Elif Bahadır, Şevval Gökçen, Elif Tuna · Güncel Ekonometrik ve İstatistiksel Uygulamalar ile Akademik Çalışmalar · 2024
Gizem Aydın, Mehmet Yalçın · Güncel Ekonometrik ve İstatistiksel Uygulamalar ile Akademik Çalışmalar · 2024
Zehra Zeynep Şahinbaşoğlu · Güncel Ekonometrik ve İstatistiksel Uygulamalar ile Akademik Çalışmalar · 2024
Nida Oruç, Doğan Yıldız · Güncel Ekonometrik ve İstatistiksel Uygulamalar ile Akademik Çalışmalar · 2024
Sinan ÇAVUŞOĞLU, Bülent DEMİRAĞ · Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD) · 2021
Related research
- Understanding Consumer Preferences and Behavior in Culinary Choices: A Case Study of Nasi Goreng Mak Sutan at G-Town Square Gading Serpong — shares topic coverage
- Effect of Landscape on Consumers’ Behavior in Shopping Malls: An Empirical Study of Shoprite Malls at Akure, Nigeria — shares topic coverage
- The Social Control Exerted by Advertising: A Study on the Perception of Greenwashing in Green Products at Retail — shares topic coverage
- Online Food Purchasing Habit among the Hostel Students in Anand City, Gujarat, India — shares topic coverage
- Market Potential, Farmer Preferences, and Awareness of Hybrid Cotton in Warangal District of Telangana State, India — shares topic coverage
Article metrics
Real usage data collected on this platform.
0
Page views
0
PDF downloads
0
Outbound clicks
10
Citations
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
No views recorded yet.
Traffic sources
Referring site, by host.
No traffic recorded yet.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.