Discourse Analysis on Arabic Product Packaging in Indonesia

Abstract

This study analyses informative discourse on Arabic Product Packaging in Indonesia. The purpose of this study is to determine the effectiveness of Arabic informative discourse in the packaging of products for consumers. The data used in this study are electronics, food, beverage, and beauty products. These types of products are analysed and written using descriptive analysis based on informative discourse theories and linguistics. From the results of the study it is found that Arabic informative discourse in Indonesia varies depending on the product offered, so there are no standard rules that can be followed. It is also less communicative because in the discourse there are often words that confuse the consumers, such as new words or terms unknown to the public. This is because some of these technical terms or foreign words does not need to be transliterated or transcribed. Moreover, some of the text suffers from the lack of translation in the packaging aside of what is implied on the instruction sheet inside the product. Also, this research found that those text on the product packaging is not so functional because some words are hard to understand.