Tourism Post COVID-19: What’s New in Indonesian Tourism Demand Trends?

Abstract

Purpose of the Study: The purpose of this research is to determine Indonesian tourism demand trends and gather understanding into how to restore tourism following the Covid-19 pandemic. Methodology: This study employs a quantitative approach and was conducted in Indonesia in March-April 2020. Data was collected using a survey method via social media broadcast messages, with 100 respondents. Descriptive statistics were utilized in the data analysis technique. Main Findings: According to the findings of this study, the decrease in the number of domestic tourists is less than that of foreign tourists. Natural and culinary tourism destinations in the country are the most popular, particularly for short trips. This study also discovered that after the Covid-19 pandemic, tourists have positive travel intentions. Implication/Applications: This study's theoretical implication is that catastrophic diseases like Covid-19 have a significant impact on tourist visits and demand. The practical implication of this research is that destination managers, governments, and business stakeholders could utilize this information to develop a tourism development strategy following the Covid-19 pandemic. The Originality of the Study: The limitation of this research is the data collection method which is dominated by surveys. Therefore, further research is expected to conduct an in-depth study related to the reasons tourists are interested in post-covid traveling.