Socio Economic Analysis and Marketing of Poovan and Nendran Banana in Thiruvananthapuram District of Kerala

Abstract

The investigation was conducted in the year 2023 using a sample of one twenty respondent banana growers in the Thiruvananthapuram district of Kerala. Research data were collected using Simple tabular analysis the average and percentage analysis were used to determine the socio- economic condition of banana growers. The study revealed that total area under banana of the sample farmers was 230.58 ha, of which 59.58 percent was under Nendran and 40.42 percent was under Poovan banana. 87.5% from the total respondents were men and mostly between age group of 35–49. The remaining of the total respondent women. Only 13.33% of the growers were found between the age 20-34 years, while 64.16% were found in the age group of 35-49 years and 22.5% present under the age of 50-70. The literacy percentage of marginal, small, semi medium, medium size farm group was 90.83% respectively and illiteracy percentage is 9.16 %. Only 9.16 % of producers were having Graduation, 17.5% were having Intermediate and 28.33% having Middle. Whereas most of the respondent 35.83% primary education. In case of marketing in banana highest quantity of Nendran banana was disposed off in channels- II and for Poovan Banana is also disposed in channels -II. The study also revealed that the channel- I (25.15) i.e., producer - consumer was most efficient channel among the two marketing channels of Nendran Banana when compare to channel -II (7.19). Similarly for Poovan Banana higher in channel-I (19.76) when compare to channel-II (6.55).