Awareness of Corporate Social Responsibility Related Activities of Different Company for Building Brands from Customer Perspectives in Nepal

Abstract

Aims: The purpose of this study is to explore the consciousness of customers of different company on awareness of corporate social responsibility related activities of the different companies for building brands in Nepal.  Study Design: A quantitative methodology in the form of statistical analysis of the results was derived from the responses of a customer on to find out how CSR activities can be used in building brands in the different product used in Nepal. Place and Duration of Study: A total of 452 consumers from various sites of Kathmandu valley from June 2018 to January 2019. Methodology: This research applied a quantitative methodology using a survey questionnaire. Data were collected using semi-structured questionnaires distributed to public people who were using different products of Kathmandu Nepal. Convenience sampling was used in the distribution of the survey. Results: The majority (40%) of the participants strongly agreed on giving values to female employees. Majority of the participants were agreed on different forms of CSR health activities done by the companies on affecting a branding. Conclusion: Working on CSR social/community service, ethical CSR activities, CSR health activities and CSR environmental activities shall improve brand reputation.