Factors that Influences Consumption of Processed Sweet Potato Products in Tanzania
Joel. J. Mmasa, Melchior Mlambiti
Asian Journal of Agricultural Extension, Economics & Sociology · pp. 1–10 · Published 8 Sep 2014
10.9734/AJAEES/2015/8975Abstract
The general objective of this study was to describe a socio-economic factor that influences consumption of processed sweet potato products. The study was cross sectional in design and was conducted in Shinyanga and Mwanza regions. The study employed individual interviews, focused group discussions, review of relevant practical documents and discussions from a total of 50 surveyed households. The data collected was summarized using Statistical Package of Social Science (SPSS) windows versions 18.0, excel and content analysis.The survey revealed that two factors mostly influences one to consume processed sweet potato were attractive packaging (51.0%) and nutritional value (34.7%). Other factors mentioned included; taste (95.0%), freshness (80.8%), shelf life (85.8%), texture (57.5%), economy (price) (57.5%), Nutritional factor (72.5%) and color (50.8%).
Cited by 1
The University of Dodoma, JJ Mmasa · African Journal of Food, Agriculture, Nutrition and Development · 2023
Related research
- Potential Public Health Risks of Pathogenic Bacteria Contaminating Marine Fish in Value Chain in Zanzibar, Tanzania — shares topic coverage
- Effect of Rice Value Chain Programme on Rice Production in the Gambia — shares topic coverage
- Analysis of Egg Production System at Al-Karak Governorate in Jordan — shares topic coverage
- Value Chain Analysis of Safflower: A Way Forward — shares topic coverage
- Value Chain Analysis of Onion in Dugda District, Oromia Region, Ethiopia — shares topic coverage
Article metrics
Real usage data collected on this platform.
0
Page views
0
PDF downloads
0
Outbound clicks
1
Citations
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
No views recorded yet.
Traffic sources
Referring site, by host.
No traffic recorded yet.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.