Explorsion of Current Situation and Marketing Suggestion after the Epidemic at Qionglu Scenic Area in Sichuan, China
Tsai-Fa (TF) Yen, Xia Lin, Yu-Min Yan
Asian Journal of Language, Literature and Culture Studies · pp. 84–92 · Published 23 Mar 2021
Abstract
A new pattern of life after COVID-19 has brought the impact to the people; therefore, revenge tourism became an important issue to scenic spot operators. This research was mainly analyzing the data, which was investigated by Qionglu scenic area’s office. As results, the data suggested that they were facing the planning of investment and organization. Moreover, marketing strategies were leading the single product, highly depending on the ticket’s revenue, lacking the marketing channels, and insufficient promotion activities. In addition, this study provides clearly marketing position, relatively complete management of scenic spots, optimize the tourism product portfolio, enhance the competitiveness of core brands, clarify the pricing strategy of products, expand the system of distribution, and optimize the promotion and strategy to managers.
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