Entrepreneurial Behavior and Constraints Faced by the Rose Growers

Abstract

The research study was conducted in Dharwad district during 2013-14, with a sample size of 120, farmers were randomly selected from three taluks viz, Hubli, Dharwad and Kalagatagi. The results revealed that 37.50 per cent of the respondents belonged to medium entrepreneurial behaviour category, whereas, 32.50 per cent and 30 per cent belonged to low and high entrepreneurial behaviour category respectively. Further, entrepreneurial behavioural characteristics such as innovativeness was medium (38.33%) in rose growers 45 per cent of rose growers had medium achievement motivation, 40 per cent of the respondents belonged to medium economic motivation category, 46.66 per cent of the rose growers belonged to intermediate decision making ability category, 42.50 per cent of the rose growers and 42.22 per cent of other farmers had medium risk orientation, 44.16 per cent of the rose growers belonged to medium level leadership ability category. The characteristics such as education, annual income, mass media exposure, extension contact, were positive and significant relationship with entrepreneurial behaviour at 1% and scientific orientation and family size were positive and significant relationship with entrepreneurial behaviour. The variables such as age and land holding were not significantly related with entrepreneurial behaviour of rose growers.