Optimization of Implementation Scale to Measure the Attitude of Farmers towards Jalyukt Shivar Campaign

Abstract

Adoption behaviour for a particular technology is mainly affected by the attitude held by intended farmers towards it. The present study aimed at developing and standardizing attitude scale on Jalyukt Shivar Campaign based on Likert’s technique of summated rating. The steps included item collection, item edition and selection, relevancy test, item analysis and calculation of “t” value, testing reliability and validity. A total of 45 items (statements) were pooled initially covering various aspects of Jalyukt Shivar Campaign and were subjected to item relevancy checking to 90 experts through email, WhatsApp and handed over personally by visiting to the experts. Based on the 90 experts responses, 28 items were screened out for item analysis. The reliability of the scale was measured by using test-retest method and the reliability coefficient was found to be 0.88 which was satisfactory. The validity of the scale was examined with the help of content validity. The scale developed finally consisted of 27 items. This standardized scale can be used by academicians with or without modifications to measure attitude of farmers towards Jalyukt Shivar Campaign and other water conservation programmes.