Consumer Preferences Analysis of Kawasan Kota Tua, Jakarta

Abstract

Tourism is one of the rapidly growing service industries. Jakarta as one of the tourism destinations in Indonesia, has a variety of unique attractions such as culture, shopping and historical attractions. One of the goals of tourism in Jakarta is the Old City. Tourism Area Development Old Town should pay attention to the economic and ecological aspects in a balanced way, which is the essence of the concept of green tourism (Green Tourism). The purpose of this study was to determine how effective the publication KKT, knowing the variables that affect consumers / travelers in deciding to visit KKT, how much consumer surplus obtained user, and how big the potential use of economic value. The method used in the study was EPIC rate and Travel Cost Method (TCM) with individual approach. Based on the results obtained by data processing variables that affect consumers/travelers in deciding been to KKT is travel cost travel, average income, group visits, and transportation. The results of this study are EPIC Rate of 3.45, the value of consumer surplus of Rp. 610,000 and potential economic value owned KKT in a year is Rp. 27 billion.