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Research Article Open access CC BY 4.0

Youth Preferences of Fortified Products in Lucknow City in India: Exploring Consumption Pattern and Barriers

Anushka Chand, Priyanka Shankar

Asian Journal of Food Research and Nutrition · pp. 168–174 · Published 20 Feb 2025

10.9734/ajfrn/2025/v4i1234

Abstract

Background Information: Food fortification brings forth an inexpensive and scalable solution that can reach vast demographics including those residing in remote or deprived sections. Methodology: A cross-sectional survey was conducted in Lucknow city using convenience sampling to select 170 participants. Data was collected using paper-based questionnaire. Major Findings: 67% of participants had easy access to fortified foods, with fortified milk being the most consumed. Daily consumption was reported by 40% of participants. 69% had no safety concerns and holds a positive perception of fortified foods, though a majority still preferred regular food. Conclusion: While fortified foods are accessible and widely accepted, consumer preference for regular food indicates the need for further awareness efforts.

Food fortification fortified foods micronutrient deficiency fortified milk

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