Satisfaction Level of the Farmers Regarding Kisan Call Centre (KCC) Advisories

Abstract

The Kisan Call Centre (KCC), initiated on January 21st, 2004, by the Department of Agriculture and Cooperation, Ministry of Agriculture, Government of India, serves as a crucial support system for farming communities across India. This study, conducted in 2021-22 in Chamarajanagar District of Karnataka, aimed to assess the Satisfaction Level of 200 KCC beneficiaries regarding its advisory services. Utilizing stratified random sampling, the study employed an ex-post facto research design to gather insights. The data collection involved secondary data from the KCC in Bengaluru and primary data through structured interviews with beneficiaries. Results revealed that 76.00% of beneficiaries expressed high satisfaction with the technical knowledge of KCC experts, with 74.50% satisfied with expert availability, and 73.50% with expert guidance in advisory services. Additionally,70.50% were highly satisfied with patience of expert in listening to the complete query of the farmers through helpline services. Regarding technological information provided by the KCC 53.00% expressed high satisfaction with the technological information provided by the KCC, and 52.50% acknowledged the assistance of advisory services in crop preservation and yield improvement. However, including all the aspect like technical information, helpline services and advisory services provided by the KCC. Notably, a significant 44.00% of both dryland and irrigated land farmers expressed high satisfaction with the overall services of the KCC. This research highlights the importance of ICT-driven initiatives like the KCC in empowering farmers and improving agricultural productivity and sustainability.