Cinematic Patterns: Deciphering the Cultural Dynamics and Movie Preferences of the Filipino People
Camille Nadine Magsalin, Krister Ian Daniel Roquel
Asian Research Journal of Arts & Social Sciences · pp. 94–102 · Published 9 Dec 2023
10.9734/arjass/2023/v21i4496Abstract
This research paper delves into the intricate tapestry of Filipinos' movie-watching behavior, exploring its cultural nuances and evolution over decades. From the golden age of Philippine cinema to the contemporary era of digital platforms, the study investigates the factors influencing film preferences, focusing on the pivotal role of local films, or "Pinoy" films, in the hearts of Filipino audiences. Examining the impact of digital technology on traditional movie-going habits, the research addresses a notable gap by quantifying the movie formula, emphasizing narrative structures, genre preferences, emotional engagement, and cultural resonances. The study identifies critical influencers through discrete choice modeling, highlighting the importance of directors and gender-specific preferences. The findings offer strategic recommendations for stakeholders in the Filipino film industry, emphasizing the need for tailored marketing, informed casting decisions, and flexible runtime considerations to engage diverse audience segments effectively.
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