Review on Consumer Opinions and Preferences Regarding Interior Design Products Made from Handlooms

Abstract

Handloom products are traditional consumer products. India has a rich and exclusive collection of Handloom products made in different states. There is a lot of fame for Indian handlooms all over the world. Their history dates long back and one can consider handlooms as a heritage of our country. Around ninety-five per cent of the handloom products seen in different parts of the world are from India. The Indian handloom products are one of the oldest on the planet and have a distinct place in the world of fabrics. But from the past few years; consumers are not buying or preferring handlooms due to various reasons. Some of the potential reasons include the changes in their trends, tastes and preferences; a feeling of lack of innovations in designs and materials; and ease of use of other fabrics which are brought out from organized textile sector. This is creating a huge loss to the weavers and the industry. Hence, the consumers should be educated to buy handlooms as they are beneficial to them (as they are not in more contact to the chemicals). This act of the consumers can help the weavers, country’s economy and also to the environment (as handlooms are natural products). Based on these insights, this paper tried to analyze the consumer opinions and preferences towards the handloom products, with a special focus on interior design products. The interior design products include Rugs, Carpets, Bed sheets, Curtains, Pillow and Cushion Covers, Table Linen, Towels, Napkins, Gloves, Mittens, Aprons, Accessories etc.