A Study on Employee Perception Towards the Adoption of Corporate Social Responsibility (CSR) Activities by Organizations in Karnataka, India

Abstract

Corporate Social Responsibility (CSR) has emerged as a strategic priority for organizations seeking sustainable growth and stakeholder alignment. This study examines employee engagement in CSR activities across IT, manufacturing, and service sector companies in Karnataka. Specifically, it investigates employee awareness of CSR policies, attitudes toward CSR participation, perceived job satisfaction derived from CSR involvement, and challenges faced in implementing CSR initiatives. Using a descriptive research design, primary data were collected from 1,200 employees across four regions of Karnataka through a structured Likert-scale questionnaire. Descriptive statistics and one-sample t-tests were employed to test the hypotheses. The findings indicate a significant level of employee awareness and a positive attitude toward CSR engagement. Results further reveal that participation in CSR activities enhances job satisfaction, collaboration, professional growth, and organizational commitment. However, challenges such as unclear roles, inadequate funding, and procedural complexities limit effective participation. The study provides empirical evidence on the internal impact of CSR, offering managerial insights for strengthening employee-centered CSR strategies and improving organizational sustainability.