Consumer Preferences for Ice Pops in Rural and Urban Areas of Pune District, India

Abstract

The Indian frozen dessert industry has been expanding due to evolving lifestyles, increasing health consciousness, and changing consumer preferences. Ice pops, a value-priced and popular frozen dessert, are becoming increasingly popular, particularly among young people. Consumer preferences for ice pops in the Pune district, both rural and urban talukas, are the focus of this study. Drawing from a descriptive cross-sectional survey of 140 respondents, this study measured awareness, consumption frequency, flavor preferences, brand perception, and product expectations. Results show a trend towards fruit-based, natural, and health-focused ice pops with higher awareness and accessibility in urban areas. The article mentions differences in preference patterns between urban and rural areas, preferences, and opportunities for tailored, region-specific, and health-focused products. The study can be helpful to brands and entrepreneurs looking to develop consumer-friendly ice pop products for the Pune market.