Documentation and Analysis of Digital Start-Ups in Agriculture and Improving Public Extension System from Digital Start-Up Experiences

Abstract

Aim: To document and analyze digital start-ups operating in the field of agriculture and suggesting some strategies to improve public extension system. Study Design: Descriptive was employed for the study. Duration of the Study: Study was carried out between last quarter of 2018 and first quarter of 2019. Methodology: Desk study method was adopted to document the start-ups and focus group discussion was carried out with the experts in the field of agriculture extension. Results: Fifty two digital start-ups were operating in the agriculture sector and these start-ups were placed into different components across agriculture value chain. Conclusion: Government agencies are rich sources of data and on the other side start-ups lack data and are fully equipped to serve farmers. So, collaboration between the two could be a game changer in revolutionizing the agriculture extension system.