STP denotes Segmentation, Targeting, and Positioning. This study's main purpose is to demonstrate the STP concept's understanding and its importance in the success or failure of a Soft Drinks company. Examines the competitive role of Soft Drinks in the global soft beverage indust...
Open access
Research Article10.9734/ajeba/2020/v19i230299
Various recently-introduced applications of artificial intelligence (AI) operate at the interface between businesses and consumers. This paper looks at whether these innovations have relevant implications for marketing theory. The latest literature on the connection between AI an...
Open access
Research Article10.9734/ajeba/2020/v19i130296
Integrated reporting (IR) is an emerging field of corporate reporting devised for corporate entities to ensure sustainable value creation in the short, medium and long term. The major thrust of this paper therefore was to determine the extent of the adoption of integrated reporti...
Open access
Research Article10.9734/ajeba/2020/v19i130297
After the implementation of Fiscal Responsibility and Budget Management (FRBM) Act in India, a debate has been started among the economists as to the relevance of the deficit cutting strategy. The objective of the study is to analyses the emerging trends of central government’s m...
Open access
Research Article10.9734/ajeba/2020/v19i130295
Aims: The GDP growth of Indian Economy had touched the six year low in the first financial quarter of April-June 2020. It touched 5.8% growth in January-March, although in nominal terms India’s GDP grew by 7.99% which is also lowest. This paper amid at studying the impact on key...
Open access
Research Article10.9734/ajeba/2020/v19i130294
This study examines the effect of oil and gas resource rent on economic growth of Ghana for the period of 2007 to 2019. The study uses the bounds test approach to cointegration within the framework of autoregressive distributed lags model as the estimation strategy. The results f...
Open access
Research Article10.9734/ajeba/2020/v19i130293
Aims: In contrast to the classical approaches of the standard model of tax evasion based on game theory, our manuscript has considered the detection of tax evasion as one of the main function of tax administration and has proposed a model for assessing the probability of tax evas...
Open access
Research Article10.9734/ajeba/2020/v18i430291
The aim of the present study is to examine the attitude, awareness, perception of the individual tax-payers in Delhi, National Capital Region (NCR) towards the e-filling tax portal started by Government of India (GOI). The study is based on the quantitative variables in which dif...
Open access
Research Article10.9734/ajeba/2020/v18i430292
Human capital has long been argued as a critical resource in most companies for sustaining development of business productivity. The study empirically determined the effect of human capital resource capacity on sustainable increase in productivity of agro-allied small businesses...
Open access
Research Article10.9734/ajeba/2020/v18i430290
This study examines the link between government expenditure and regional economic growth, over the period 2013 to 2017. Gross County Product per capita growth is used as indicator of regional economic growth. This study used Error Correction Model and Engle and Granger framework...
Open access
Research Article10.9734/ajeba/2020/v18i430289