The rapid rise of financial influencers (finfluencers) on social media has significantly transformed the way retail investors engage with financial markets. While these influencers have made financial information more accessible, their growing influence raises important concerns...
Open access
Research Article10.9734/ajeba/2026/v26i52276
Celebrity endorsement has emerged as one of the most researched constructs in marketing communication, driven by multi-billion-dollar investments that make brands worldwide influential in leveraging celebrities to shape consumer attitudes, purchase intentions, and brand equity. D...
Open access
Research Article10.9734/ajeba/2026/v26i52277
In the process of globalization, corporate social responsibility has gradually become a focus of public attention, and environmental, social and governance (ESG) performance has increasingly become an important manifestation of a company's competitiveness. Outward Foreign Direct...
Open access
Research Article10.9734/ajeba/2026/v26i52275
Background: Amid accelerating digital globalization and the rise of the Global South, host-country digital economy development has become a crucial driver shaping China’s digital service export trade and South–South digital cooperation. Aims: To investigate the impact of host-cou...
Open access
Research Article10.9734/ajeba/2026/v26i52272
Small and medium-sized enterprises (SMEs) face mounting pressure to achieve multidimensional sustainability—covering economic, environmental, and social dimensions—amidst increasing resource depletion and evolving market preferences. This research looks at the important role of i...
Open access
Research Article10.9734/ajeba/2026/v26i52273
Background: Small and medium-sized enterprises (SMEs) operate in rapidly changing and highly competitive markets, requiring adaptive strategies to sustain performance. The Dynamic Capabilities perspective highlights the importance of firms’ ability to reconfigure resources and re...
Open access
Research Article10.9734/ajeba/2026/v26i52274
Background: E-commerce has transformed the retail industry, particularly in apparel, making it important to understand the factors influencing consumers’ online behavioral intentions, especially in contexts where perceived risk remains a key concern and technology adoption models...
Open access
Research Article10.9734/ajeba/2026/v26i52270
Market penetration of digital media services, particularly traditional pay-TV and emerging OTT platforms, depends not only on infrastructure availability but also on demographic factors that shape household adoption and consumption behavior. This study examines the impact of demo...
Open access
Research Article10.9734/ajeba/2026/v26i52271
Biodiversity loss has emerged as a major global concern affecting governments, corporations, and stakeholders, leading to increased emphasis on corporate biodiversity disclosure and the growing role of accountants in measuring and reporting natural capital under both normative an...
Open access
Research Article10.9734/ajeba/2026/v26i52269
Highly leveraged firms are more likely to pursue tax planning strategies to manage their financial obligations and enhance shareholder value since the firms with higher leverage benefit from interest deductibility, reducing taxable income. This study examined the moderating effec...
Open access
Research Article10.9734/ajeba/2026/v26i52268