Small enterprises in the United States may face heightened exposure to financial misconduct due to limited resources, lean staffing, and informal operational structures that can constrain the effectiveness of internal oversight mechanisms. Despite the recognized importance of int...
Open access
Research Article10.9734/ajeba/2026/v26i42247
The Nigerian banking sector has become increasingly competitive, with Deposit Money Banks (DMBs) investing substantially in branding strategies to enhance market performance. This study investigated the mediating role of brand preference in the relationship between brand awarenes...
Open access
Research Article10.9734/ajeba/2026/v26i42248
Background: Rural and tribal communities like those in Gumla, Jharkhand rely heavily on kirana stores for daily needs, social interaction, credit access, and local information, making them central to community life. In such settings, brand trust is driven more by personal relatio...
Open access
Research Article10.9734/ajeba/2026/v26i42244
This study investigates the differential effects of emotional intelligence (EI) dimensions-self-awareness (SA), self-regulation (SR) and social competence (SC) on job performance (JBP) among academic staff in higher education institutions in Jammu and Kashmir, India. Grounded in...
Open access
Research Article10.9734/ajeba/2026/v26i42245
The introduction of Goods and Services Tax (GST) in India in 2017 brought significant development across the financial system of the country. It is a crucial accountability for all production and service businesses. During the pre-GST period, there had been significant tax non-pa...
Open access
Research Article10.9734/ajeba/2026/v26i42243
The rapid adoption of the Unified Payments Interface (UPI) in India has emerged as a game-changer in the digital finance industry. In addition to increasing financial inclusion, UPI has had a direct impact on consumer and business financial culture by facilitating the transition...
Open access
Research Article10.9734/ajeba/2026/v26i42242
This conceptual study develops an integrated theoretical framework linking comprehensive big data analytics (BDA), business analysis (BA), and artificial intelligence (AI) to service system reconfiguration and multi-level service advantage in the Levant region (Jordan, Lebanon, S...
Open access
Research Article10.9734/ajeba/2026/v26i42241
Background: Agriculture is a vital sector in West Africa, employing 60% of the workforce and contributing 35% to the region's GDP, with crops like millet, sorghum, and rice being major staples. The rapid development of financial systems and mobile technology in the 1980s and 1990...
Open access
Research Article10.9734/ajeba/2026/v26i42239
The study sought to examine the effect of firm level factors on financial stability of commercial banks in Nigeria. The specific objectives were to determine the effect of capital adequacy, bank size, management efficiency and earnings ability on financial stability of commercial...
Open access
Research Article10.9734/ajeba/2026/v26i42240
The high growth rate of the gig economy has turned the conventional employment relations into digital mediated task based relations that are controlled by algorithm systems. Nevertheless, the study of gig worker motivation is still a fragmented field of study in theoretical frame...
Open access
Research Article10.9734/ajeba/2026/v26i42238