A Review of Customer Engagement Strategies in Digital Marketing for  E-Business Growth

Cheman Mohammed Abdullah; Subhi R. M. Zeebaree

doi:10.9734/ajeba/2025/v25i31703

Research Article Open access CC BY 4.0

A Review of Customer Engagement Strategies in Digital Marketing for E-Business Growth

Cheman Mohammed Abdullah, Subhi R. M. Zeebaree

Asian Journal of Economics, Business and Accounting · pp. 184–205 · Published 3 Mar 2025

10.9734/ajeba/2025/v25i31703

Abstract

Nowadays, businesses use digital marketing communication to interact with customers and build enduring relationships. The study explores customer engagement tactics that rely on tailored messaging, social media management, content marketing, and influential people to evaluate the influence of loyalty on business growth. The article discusses the difficulty e-businesses face in maintaining genuine client interactions in a digital age where technology and internet uses are prevalent. Establishing outstanding digital communication strategies that offer premium value and boost company after consumer interactions is a challenge for organizations. Principal consumer interaction strategies and their success factors, which are derived from sectoral case studies and scholarly publications, are examined in this study. The conclusion emphasizes that clients require a customized strategy based on contemporary technology advancements to execute.

Customer engagement digital marketing e-business growth

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Cheman Mohammed Abdullah, Subhi R. M. Zeebaree (2025). A Review of Customer Engagement Strategies in Digital Marketing for E-Business Growth. Asian Journal of Economics, Business and Accounting , 184–205. https://doi.org/10.9734/ajeba/2025/v25i31703

Affiliations

Cheman Mohammed Abdullah — Department of Information Technology, Akre University for Applied Sciences Technical College of Informatics, Duhok, Iraq.
Subhi R. M. Zeebaree — Energy Eng. Dept., Technical College of Engineering, Duhok Polytechnic University, Duhok, Iraq.

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