An Investigation on the Distribution Channels and Demand Analysis for National Fertilizers Limited (NFL) Products in Sri Ganganagar  District of Rajasthan, India

Sarika Bishnoi; Nitin Barker; Kale Pranil Sunil; Priya Sharma

doi:10.9734/ajaees/2023/v41i92028

Research Article Open access CC BY 4.0

An Investigation on the Distribution Channels and Demand Analysis for National Fertilizers Limited (NFL) Products in Sri Ganganagar District of Rajasthan, India

Sarika Bishnoi, Nitin Barker, Kale Pranil Sunil, Priya Sharma

Asian Journal of Agricultural Extension, Economics & Sociology · pp. 161–169 · Published 22 Jun 2023

10.9734/ajaees/2023/v41i92028

Abstract

Fertilizer is one of the strategic inputs for enhancing productivity which enables the farmers to meet the growing demand for food in the country. Distribution of various fertilizers is very active and dense, chiefly done by cooperative societies, some public and private sectors. The study analyzed the distribution system of fertilizers in the Sri Ganganagar district of Rajasthan. Total number of respondents were 95 in which 75 farmers, 15 dealers and 5 wholesalers participated in the study. Farmers sought information about various fertilizers from dealers, peer experiences, company officers, demonstrations, and pamphlets. Farmers predominantly purchased fertilizers from dealers, retailers, wholesalers and though some also obtained them from other sources such as government agencies.

Distribution channels fertilizers cooperative societies demonstration

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Sarika Bishnoi, Nitin Barker, Kale Pranil Sunil, Priya Sharma (2023). An Investigation on the Distribution Channels and Demand Analysis for National Fertilizers Limited (NFL) Products in Sri Ganganagar District of Rajasthan, India. Asian Journal of Agricultural Extension, Economics & Sociology , 161–169. https://doi.org/10.9734/ajaees/2023/v41i92028

Affiliations

Sarika Bishnoi — Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences (Deemed to be University), Prayagraj, Uttar Pradesh, India.
Nitin Barker — Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences (Deemed to be University), Prayagraj, Uttar Pradesh, India.
Kale Pranil Sunil — Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences (Deemed to be University), Prayagraj, Uttar Pradesh, India.
Priya Sharma — Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences (Deemed to be University), Prayagraj, Uttar Pradesh, India.

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