Analysis of Smoked Catfish (Clarias sp.) Product Development in Indonesia

Abstract

Aims: This study aimed to analyze the development of smoked catfish (Clarias sp.) products in Indonesia from the aspects of processing, packaging, and marketing to identify innovations that enhance product quality and competitiveness. Study Design: A descriptive–comparative design was applied using a qualitative survey approach supported by marketplace observations and literature analysis. Place and Duration of Study: The study was conducted in Indonesia by collecting and analyzing secondary data from scientific journals, research reports, and credible online sources between 12 October and 31 October 2025. Methodology: Secondary data related to the development of smoked catfish products were obtained through literature review and marketplace observation. Data were analyzed descriptively to identify innovation patterns and comparatively to examine differences in processing, packaging, and marketing practices implemented by producers and MSMEs in Indonesia. Results: The findings revealed significant development in smoked catfish processing, packaging, and marketing. In processing, the adoption of liquid smoke and electric smoking technology improved product quality, efficiency, and environmental sustainability. In packaging, innovations such as vacuum-sealed, tin, and retort pouch packaging enhanced product hygiene, durability, and consumer appeal. In marketing, the transition from traditional offline sales to digital-based strategies through online marketplaces and social media expanded market reach and strengthened MSME competitiveness. Conclusion: Continuous innovation in processing technology, packaging, and marketing is crucial to improve product quality and competitiveness, while also supporting sustainable growth and economic resilience in Indonesia’s fish processing sector.