Entrepreneurial Orientation, Innovation Capabilities and the Performance of Culinary Tourism Centers: The Moderating Role of Social Media in East Surabaya

Abstract

Aims: The aims of this research to determine the influence of entrepreneurial orientation on innovation ability and SWK performance through social media. The abstract provides a cursory overview of the research endeavor; however, it necessitates refinement in terms of clarity and structural organization. The research objectives should be explicitly articulated in a concise and succinct manner. Furthermore, the methodology section requires expansion to incorporate the primary statistical findings, thereby providing a more comprehensive understanding of the research design. Study Design:  The total sample is 184 culinary tourism center traders who are still active. Analysis method using SEM. Place and Duration of Study: This research is quantitative. Sampling was taken using cluster proportional sampling. Methodology: Analysis method using SEM. The results of research on entrepreneurial orientation influence culinary tourism center's innovation ability, innovation capability influences SWK performance, innovation capability as a mediating variable for the influence of entrepreneurial orientation on SWK performance and social media as a moderating variable for the influence of entrepreneurial orientation on culinary tourism center performance in East Surabaya. Results: The results of research on entrepreneurial orientation influence culinary tourism center's innovation ability, innovation capability influences SWK performance, innovation capability as a mediating variable for the influence of entrepreneurial orientation on SWK performance and social media as a moderating variable for the influence of entrepreneurial orientation on culinary tourism center performance in East Surabaya. A concise conclusion summarizing the research findings, significance, and potential implications should be appended to the manuscript.