How to Develop Cultural and Creative Tourism at a Demonstrated Village in Yi Nationality Region of Liangshan Prefecture

Abstract

Liangshan Prefecture, located in Sichuan Province in Southwest China, is the largest inhabited area of the Yi ethnic group and is also known as a contiguous impoverished area in the country. Therefore, poverty needs to be addressed through rural revitalization. The purpose of this study is to explore the strategic objectives and achievements of rural revitalization in Liangshan Yi Area through the construction of demonstration villages, to explore the current situation and problems of cultural and creative tourism development, and to provide Suggestions for improvement through literature collection and empirical investigation. The research finds that the problems of cultural and creative tourism development in the case model village include the strengthening of infrastructure construction, the adjustment and upgrading of industrial structure, the lack of downward publicity and external publicity, and the low cognition and acceptance of cultural and creative tourism. Finally, this study suggests that to develop cultural and creative tourism in the model village, the government must make relevant improvements, such as strengthening policy support, actively promoting and guiding the development of cultural and creative tourism in the model village, and increase the link with colleges and universities. For the demonstration villages, this study suggests that the professional quality of cultural and creative tourism of village leaders, the establishment of cultural and tourism seed teachers, and the establishment of village organization and manpower training should be improved.