Relationship between Socio-economic Factors and ICT Adoption among  Dairy Farmers

Pragya Ojha; Indra Pratap Singh; Qudsiya Tamkeen; Bijaya Laxmi Sahu; Anjali Pandey; Somdutt Tripathi; Gyanendra Singh

doi:10.9734/jsrr/2025/v31i53088

Research Article Open access CC BY 4.0

Relationship between Socio-economic Factors and ICT Adoption among Dairy Farmers

Pragya Ojha, Indra Pratap Singh, Qudsiya Tamkeen, Bijaya Laxmi Sahu, Anjali Pandey, Somdutt Tripathi, Gyanendra Singh

Journal of Scientific Research and Reports · pp. 928–935 · Published 19 May 2025

10.9734/jsrr/2025/v31i53088

Abstract

A research investigation was conducted in Banda district of Uttar Pradesh, India to find out the relationship between ICT tools and socio-economic variables of dairy farmers. Ex-post-facto research design and simple random sampling technique were used in this investigation. The data was collected through personal interviews of 80 dairy farmers. The analysis of the study performed through correlation methods together with multiple regression and path analysis. The investigated independent variables produced an R2 value of 94.4 percent that identified the factors responsible for total variation in farmer ICT tool usage. The path analysis determined both direct and indirect components during analysis. The variable dairy experience showed the strongest direct influence (0.631) among all variables yet annual income produced the highest total indirect influence (0.489) on farmer utilization of ICT tools. The research demonstrates a need to increase the utilization rate of ICT tools used by dairy farmers in this district.

ICT extension contact dairy farmers socio-economic

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Pragya Ojha, Indra Pratap Singh, Qudsiya Tamkeen, Bijaya Laxmi Sahu, Anjali Pandey, Somdutt Tripathi, Gyanendra Singh (2025). Relationship between Socio-economic Factors and ICT Adoption among Dairy Farmers. Journal of Scientific Research and Reports , 928–935. https://doi.org/10.9734/jsrr/2025/v31i53088

Affiliations

Pragya Ojha — Krishi Vigyan Kendra Banda, Banda University of Agriculture and Technology, Banda, U.P., India.
Indra Pratap Singh — Department of Animal Husbandry and Dairying, Shri Murli Manohar Town P.G. College, Jananayak Chandrashekhar University, Ballia (U.P.), India.
Qudsiya Tamkeen — SHUATS, Prayagraj, Uttar Pradesh, India.
Bijaya Laxmi Sahu — AICRP (Women in Agriculture), College of Community Science, Tura, Meghalaya, Central Agriculture University, Imphal, India.
Anjali Pandey — Department of Agricultural Extension Education, SVPUAT, Meerut, Uttar Pradesh, India.
Somdutt Tripathi — Department of Agricultural Extension, Banda University of Agriculture and Technology, Banda, Uttar Pradesh, India.
Gyanendra Singh — Department of Agricultural Extension, Banda University of Agriculture and Technology, Banda, Uttar Pradesh, India.

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