Purchase Intention Recipients of the Social Safety Net (JPS) Gemilang Program on Products Local Micro, Small and Medium (MSES) Province of West Nusa Tenggara

Abstract

This study aims to determine the satisfaction and buying interest of the recipients of the Gemilang Social Safety Net (JPS) program, in this case the incidence of buying interest in the recipient group who are satisfied with local products for Micro, Small and Medium Enterprises (MSMEs) compared to the incidence of buying interest in the group. who are dissatisfied with the local products of the JPS Gemilang program. In addition, this study aims to determine whether or not there is a significant difference in buying interest based on the type of work and educational status on local products of the JPS Gemilang MSME program. The population used in this study were recipients of JPS Gemilang, West Nusa Tengagra (NTB) province with stratified random sampling method. Analysis of the data used in this study is the Analysis of Odds Ratio and Analysis of Variance (ANOVA). The results show that based on the Odds Ratio analysis, it can be seen that the dissatisfied recipients of local product assistance for JPS Gemilang MSMEs have an 8,308 times risk of having transactional buying interest, referential interest, preferential interest, explorative interest, low on local products of the JPS Gemilang MSME program. Based on ANOVA analysis, there is no significant difference in transactional buying interest, referential interest and exploratory interest and there is a significant difference in preferential interest based on the type of work of JPS Gemilang recipients towards local MSME products. Furthermore, based on education level, there was no significant difference in transactional buying interest, referential interest, preferential interest and exploratory interest in local products of the JPS Gemilang MSME program based on the education level group of JPS Gemilang recipients.