Smart Tourist Behavior in Wine Cultural Event
Min-Hong Wang, Jian-Lin Xiong, Tsai-Fa(TF) Yen
Asian Journal of Education and Social Studies · pp. 40–47 · Published 27 Jan 2021
10.9734/ajess/2021/v14i230353Abstract
This study aims to investigate smart tourism behavior in wine cultural event, and used valid survey data of 419 tourists in wine cultural event held at Yibin and tested proposed hypotheses undertaken ANOVA. The results showed that the impacts of smart tools on satisfaction, word-of-mouth(WOM), novelty and tourism inertia differed significantly and the impacts of smart tools on the relationships between latent variables differed significantly. This study provided theoretical and practical significance for the development of smart wine tourism.
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