Study on Brand Promotion Strategy of Pre-emergence (Herbicide) in Hoshiarpur District of Punjab, India
Vivek, Nitin Barker, Jayant Zechariah
Asian Journal of Agricultural Extension, Economics & Sociology · pp. 53–56 · Published 20 Jun 2023
10.9734/ajaees/2023/v41i92014Abstract
Based on information gathered from 120 respondents, a study carried out in the Hoshiarpur area of the Punjab state discovered numerous Rifit Plus herbicide promotional methods. Henry Garrett's ranking test was employed in the study's analysis. The study's main goal was to determine how best to market herbicides to farmers. According to the study, the first, second, third, fourth, fifth, sixth, and seventh-ranked methods were farmer meetings, demonstrations, company person visits, wall posters, literature displays, phone calls, and van campaigns. Which shows that the respondents' preferred major advertising technique is farmers' meetings.
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