Study on Consumer Behaviour toward Organic Products in the Nainital District of Uttarakhand, India
Dinkar Joshi, Nitin Barker, Jayant Zechariah
Asian Journal of Agricultural Extension, Economics & Sociology · pp. 220–223 · Published 24 May 2023
10.9734/ajaees/2023/v41i71968Abstract
The study conducted in the Nainital district of Uttarakhand state investigated the consumers’ buying behaviour towards organic food products based on the data collected from 110 respondents. The study used Henry Garrett's ranking test for analysis. The study focused on finding out the factors affecting consumer behaviour while purchasing organic products. The study has revealed that factors availability, price, quality, reference from others, environmental concern, brand, advertisement, awareness and personal experience hold 1 to 9 rankings respectively. This indicates availability is a major concern that should be considered first.
Cited by 3
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