Study on Consumer Buying Behaviour of Selective Herbicide in Kurukshetra District of Haryana, India

Abstract

Syngenta India Pvt. Ltd is a prominent player in the agri-inputs industry, with a focus on high-quality innovative agrochemicals that increase crop yield and quality. The aim of this research paper is to explore the consumer buying behavior of selective herbicide in the agricultural product market. The research will provide a comprehensive understanding of the factors influencing the purchasing decisions of farmers and stakeholders in the agriculture industry. The study will use a mixed-methods approach, including both qualitative and quantitative data collection methods. The research will involve the use of surveys and interviews to collect data from farmers and other stakeholders in the agriculture industry. This research paper aims to examine the consumer buying behavior of herbicides, including factors that influence purchase decisions, attitudes towards these selective herbicides. The research used a multistage sampling method and involved personal interviews and questionnaires with 120 farmers. Agrochemical companies used various marketing strategies such as price discounts, field demonstrations, and promotional schemes to generate demand from farmers.