The Impact of Dress Code on an Organisational Image: A Case Study of Prudential Bank Limited, Takoradi Branch

Abstract

This study examined the reasons why workers do not adhere to the policy of corporate dressing and its impact on the image of an organization. A descriptive survey was used for the study. All thirty (30) employees from Prudential Bank, Takoradi Branch in Ghana were selected for the study. Descriptive tables based on frequency and percentage distribution were used to represent the data analysed. Findings of the study revealed that organisations institute dress code policy to provide a sense of unity, promote the spirit of oneness, discourage organisation violence, lessen economic burden on employees and help to maintain a positive image of the organization in the community. The study brought to light that corporate workers are not willing to put on a compulsory dress because they will not be able to show their wealth and personality through their dress and also employees do not want their outfit to be same every day. The study recommended among others that, management should have a policy on what is appropriate for their staff to wear to work. The dress code policy should be clear and specific to ensure employees satisfaction. In other words, the dress code policy of the organization should have a standard uniform dress that the average employee will be comfortable with.