Do Corporate Social Responsibility and Safety of Food Affect Reputation? A Study of Fast-food Restaurants Industry in Hong Kong
Canon Tong, Anthony Tik-tsuen Wong, Tim Cheng
Journal of Economics, Management and Trade · pp. 1–18 · Published 25 Jan 2019
10.9734/JEMT/2019/46107Abstract
Corporate social responsibility (CSR) has been seen increasingly used as to gain competitive advantages. It has become especially significant in retailing industry where CSR practices in health, safety and environmental issues are concerned. This research was undertaken to study the customers’ perception of the impact of CSR in fast-food restaurants in Hong Kong. Empirical data was gathered using a self-administered questionnaire survey of randomly selected customers leaving randomly selected fast-food restaurants in Hong Kong. 350 completed questionnaires were collected and statistically analyzed by verifying the relationships between the three constructs in this study, they are corporate social responsibility, food health and safety and corporate reputation by using structural equation modeling. The results found that corporate social responsibility has a positive correlation with food health and safety, and both corporate social responsibility and food health and safety are positively related to corporate reputation. The study adds to the relevant body of knowledge both theoretically and practically. It also adds new erudition with regards to food health and safety and its role in the relationships between corporate social responsibility and corporate reputation.
Cited by 9
Pei Liu, Eliza C. Tse · Journal of Culinary Science & Technology · 2021
Pei Liu, Eliza Ching-Yick Tse, Zhaoli He · Journal of Quality Assurance in Hospitality & Tourism · 2022
Nicoleta Dospinescu, Octavian Dospinescu, Maria Tatarusanu · Sustainability · 2020
Chia-Nan Wang, Minh Nhat Nguyen, Anh Luyen Le · Mathematics · 2020
Enas Ahmed Al Shuqairat, Mohammed Salem Al-Shura · International Business Research · 2021
Enas Ahmed Al Shuqairat, Mohammed Salem Al-Shura · International Business Research · 2021
Yu-Gang Ji, Wen-Hwa Ko · Sustainability · 2022
Tatjana Dragičević-Radičević, Ljiljana Stanojević, Vesna Milanović · Ekonomika poljoprivrede · 2020
Puneet Kaur, Shalini Talwar, Arun Madanaguli · Journal of Business Research · 2022
Related research
- Psychological Safety Scale for Filipino Public School Teachers: Psychometric Validation and Structural Equation Modeling — shares topic coverage
- Dynamics of the Digital Workforce: Assessing the Interplay and Impact of AI, Automation, and Employment Policies — shares topic coverage
- The Impact of Marketing Strategy Alignment on Supply Chain Performance — shares topic coverage
- Impact of Consumer Multidimensional Online Trust-Risk in Adopting Togolese Mobile Money Transfer Services. Structural Equation Modelling Approach — shares topic coverage
- Assessing the Influence of Exposure to Violent Living Condition, Knowledge, and Personal Motivation on Human Immunodeficiency Virus Infection Prevention Behavior among Historically Black College Students — shares topic coverage
Article metrics
Real usage data collected on this platform.
0
Page views
0
PDF downloads
0
Outbound clicks
9
Citations
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
No views recorded yet.
Traffic sources
Referring site, by host.
No traffic recorded yet.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.