The Impact of Digital Transformation on Service Models and Employee Skill Requirements in Taiwan's Real Estate Brokerage Industry

Abstract

This paper investigates how digital transformation impacts service delivery models and employee skill requirements in Taiwan's real estate brokerage industry. Through a multiple-case comparison approach, data was collected from 200 participants across real estate firms to examine organizational adaptation to technological change. The research employed structural equation modeling and hierarchical linear modeling to analyze relationships between compensation satisfaction (β = 0.45, p < 0.001), digital competency levels, and internal case circulation patterns. Results demonstrate that digital technologies significantly reshape brokerage operations, with digitalized companies achieving 32% higher client acquisition rates and 45% reduction in transaction processing time. Analysis reveals that employee digital literacy accounts for 28% of performance variance, while organizational support systems explain 23% of technology adoption rates. The findings extend service innovation literature by establishing empirical links between compensation systems and digital transformation success, providing a practical framework for technology integration in Taiwan's real estate sector. This research offers evidence-based recommendations for firms implementing digitalization strategies and developing employee capabilities in response to industry evolution.